At PRF, our work is guided by two core principles: Restore and Rethink.
Restore is about protecting and restoring the planet’s natural ecosystems and resources. Rethink is about doing business differently and creating economic models that work in better balance with nature.
“We believe that sharing knowledge is an essential part of our mission to restore and rethink. Therefore, we continuously publish articles in which scientists, business leaders and practitioners share their research, experiences and results,” says Jesper Buris Larsen, Head of Secretariat.
Our most recent article series, Restoring the Planet, features in-depth interviews with pioneering changemakers across the globe. From Brazil and the Great Barrier Reef to the mountains of Romania, the series highlights concrete projects that are delivering measurable benefits for biodiversity and local communities.
Our previous series, Part of the Solution, explored how business leaders are taking action on climate and biodiversity through innovative strategies, investments and partnerships.
The two stories below explore what Restore and Rethink look like in practice, from rewilding a former farm to understanding how a bank’s lending affects nature
