Mission-driven investments
driven by a holistic mindset

At PRF, we want to protect and preserve our planet’s nature and biodiversity and promote sustainable development. We do this through a holistic mindset and mission-driven investments that make a difference for both people and the planet and to create returns that can be reinvested in the foundation's work.

Our investments are guided by the concepts of RESTORE and RETHINK that help us create lasting impact.

  • RESTORE

    RESTORE is about protecting and restoring the planet's natural resources. For centuries, mankind has exploited the planet's resources. PRF aims to give back and be involved in restoring some of the planet's endangered ecosystems, preserving valuable natural resources, and promoting economic and social conditions in local communities.

  • RETHINK

    RETHINK is about doing business differently and in better balance with nature. PRF invests in sustainable solutions and in sharing knowledge about how we can build and live more sustainably

Our investment criteria

We are open to invest in both start-ups and existing businesses, and we encourage investments with other partners to create lasting impact.

• Align with PRF’s purpose and strategy

• Create long-term impact and profitability

• Be catalytic in nature

• Offer scalability in business model

• Have an international orientation